From Concept to Creation

Advertising Strategist, Audiovisual Producer & Digital Storyteller.

This section showcases my approach to video editing, sound design, photography and graphic design. The work presented is driven by a commitment for strategic communication and my passion for creative direction.

Destiny - Sound Design Advertising Concept

This concept focuses on creating immersive, emotionally engaging audio to enhance brand storytelling. Innovative soundscapes and strategic audio cues. Is an example with high focus on textures and ambient sounds, using music only in certain areas.

Video Editing in Premier Pro (clips from Motion Array).

All Original Sound and Narrative.

Inspire Movement (work in progress)

This series of videos and photos captures the essence of free movement—parkour, gymnastics, dance and beyond—designed to inspire athletes, enthusiasts, and ourselves.

Original video recording and Video editing.

All Original Sound.

SOUND Design (Re-work) for SHOKZ - Open Fit

Modern approach to audio branding, integrating dynamic and textured soundscapes to elevate the product’s identity. The project focuses on creating immersive and futuristic auditory experiences that align with SHOKZ’s innovative ethos.

Video Clip Taken from Shokz as practice footage. All original Sound.

The Discovery

I aimed to capture the essence of nature through sound, creating an immersive auditory experience that transports listeners to serene, organic environments.

Video Edit and full original Sound Design

Restaurant Reels

We begin the journey with three tailored Reels, each created for different clients—highlighting the adaptability in storytelling, visual approach, and engagement across social media platforms.

Hotel Ad creation

Content for Kula Maya Hotel, located in the heart of Lake Atitlán, Guatemala. This video was developed specifically for advertising purposes, highlighting the hotel’s unique atmosphere and natural surroundings.

Interviews

For a corporate-focused project, I produced a series of interview-based videos as part of a social media campaign for the MBA in Sociology program at the University of Costa Rica. The goal was to communicate the academic and personal value of the program through authentic, mid-length videos designed for digital platforms. These are three of the 12 series videos.