Lapsing user CRM campaign

This video shows a short example of a CRM campaign flow built for Shopkick, a U.S. shopping rewards app where users earned points, called “kicks,” for actions such as walking into stores, scanning products, making purchases, and engaging with offers. Shopkick operated in the retail rewards and shopper engagement space, alongside apps such as Ibotta, Fetch, RetailMeNot, and similar cashback/rewards platforms.

Project Context

This project shows the setup of a lapsing user reactivation campaign built to bring inactive or at-risk users back into the app. The campaign uses a multichannel CRM flow with in-app messaging, notification center, email, and push notifications scheduled through timed delays across the month.

Multichannel CRM Flow & Webview Journey

CRM campaign walkthrough showing how push notifications, in-app messages, and notification center placements drive users to a WordPress landing page and then back into the app through clear CTAs.