Ferrero Rocher — Holiday CRM Campaign & Analytics

This project presents a 57-day holiday CRM campaign inspired by my experience at Shopkick, designed to drive product discovery, shopper engagement, and reward redemptions among active U.S. users.

The campaign combines Email, Push Notifications, In-App Messages, and Content Cards, including location-triggered Push campaigns in California and New York. Through a multichannel customer journey, shoppers are encouraged to scan two qualifying Ferrero Rocher products to unlock a holiday reward, choosing between a sharing pack and a limited-edition promotional globe.

Project Context

EXPLAINER VIDEO COMING SOON

An interactive analytics dashboard evaluates campaign performance across four waves, comparing channel engagement, product scans, reward redemptions, and final conversion attribution to identify opportunities for CRM optimization.