D&I Email Catalog Management

D&I emails were one of several catalog-based formats within Shopkick's CRM program. While certain catalog emails supported automated content selection based on user preferences and interests, D&I campaigns required manual catalog updates for each execution.

This involved sourcing and organizing campaign items from Salesforce and Flight Deck, preparing and updating CSV files, and managing product catalogs in Braze. Each catalog contained campaign-specific product information, retailer availability, reward values, and tracking identifiers to support accurate content delivery and campaign measurement.

D&I Email Campaigns — Setup & Customization

Walkthrough covering how catalog-based email campaigns are configured in Braze, including loading product catalogs, customizing HTML templates, managing user lists through Canvas Audience Paths, and validating personalized email content before launch.

Team Training — D&I Email Catalogs

This video was created as an internal training session for team members, demonstrating how to compile campaign and product details from Salesforce and Flight Deck, organize them in Braze catalogs, and update the corresponding HTML email templates.

Team Training — Final Setup & Configuration

Covering how to export and upload completed CSV catalogs into Braze, configure campaign tracking with Darwin IDs, define conversion events, audience targeting and send settings, and update HTML email templates with the correct catalog data before deployment.