USAFAST Branding & Marketing

Situation:

Project Overview for USAFast (www.usafast.net)

(SADLY THIS COMPANY HAS CLOSED OR UNDER NEW RENOVATION DUE TO LEGAL SINCE 2025)

Background: USAFast, is a growing courier service in Costa Rica, specializes in offering competitively priced import solutions for online shopping products from the USA and China. Initially, the brand relied on self-created designs and lacked a cohesive marketing strategy.

The company faced trust issues from customers and lacked a cohesive online presence, leading to stagnating sales.

Task:

Initial task: The company approached me to take over their marketing strategy.

Objective Taken: To elevate the brand's market presence and streamline customer interactions, a comprehensive rebranding initiative was launched, beginning with the development of a Brand Book and a strategic marketing plan.


My role was to develop a marketing strategy, produce ads, and create content that would not only address their trust issues but also significantly boost sales and brand visibility. The goal was to create a sustainable and impactful campaign.

Action:

  1. Exceeded their expectations by expanding the project scope beyond their initial request:

    • Developed a comprehensive Brand to align their messaging, visuals, and tone across platforms.

    • Redesigned their website for transparency and usability, addressing customer pain points.

  2. Creative Content:

    • Collaborated with the team to identify and produce visually appealing, high-converting ad creatives tailored for their market.

    • Deployed Meta Ads campaigns and identified the most effective strategies using A/B testing. Three of the video ads outperformed others by 50 times in performance.

  3. I utilized data-driven strategies to track performance in real-time, adjust campaigns quickly, and provide the company with insights for ongoing growth.

Results:

  • Achieved a 30% increase in sales within six months, far surpassing their expectations of modest growth.

  • Created a sustainable marketing pipeline with consistent month-on-month growth. (Email-WhatsApp-Meta)

  • Earned praise for delivering not just a campaign but a complete rebrand that reshaped customer trust and engagement with USAFast.

Why It Exceeded Expectations:
USAFast initially sought basic assistance, but I delivered a comprehensive transformation that positioned them as one of the go to couriers in Costa Rica, addressing challenges they hadn’t identified and providing long-term value.